AMC Meet
Challenge:
AMC Theatres are facing disruption from streaming and rental companies like Netflix and Redbox. If they don’t revamp their image and social media outreach, they could go out of business.
Insight:
Moviegoers go to the theater because they want an enjoyable, uninterrupted movie-watching experience that also serves as a social outing.
Solution:
The AMC MEETS app pairs you with movies you want to watch with the person you want to watch with. We created Instagram stories targeting streaming problems that will lead users to the AMC Meets app. The app helps users find dates or friends to go to the movies with based on their interests to bring back the social aspect of watching movies.
Copywriter: Chloe Israel
Art Director: Sarah Trotsky
Strategist: Natalia Philipose