Drizly + Blue Apron
Drizly (an alcohol delivery app) and Blue Apron (a meal kit service) will partner together to bring you a meal and cocktail kit while teaching you how to cook and make fancy craft cocktails at home because every meal needs a little spirit.
Copywriter: Chloe Israel
Art Director: Sara Trotsky
Strategist: Natalia Philipose
TEASER - TWITTER BANTER
We would start by teasing out the Drizly + Blue Apron partnership on Twitter.
LAUNCH - TWITTER POSTS
LAUNCH - INSTAGRAM POST
LAUNCH - SNAPCHAT
The ‘Perfect Pair’ filter can be used solo or with a friend!
One filter would be food and the other would be a drink that compliments the meal
IG LIVE - TEASE
To tease our new partnership boxes we would have celebrities that we consider ‘perfect pairs’ to try out our recipes while giving viewers tips on what it takes to make a ‘perfect pairing’.
The first 100 viewers will get a code for a special partnership box with swag in it (Aprons/shot glasses/martini mixers)
IG LIVE - SUSTAIN
To sustain this campaign we would feature Instagram live videos for themed ‘perfect pairs’.
Schitt’s Creek stars could appear and talk about the show and give tips on how to “fold in the cheese” which was referenced in Season 2.
The first 50 fans would get a personalized message from the stars and their own Schitt’s Creek box with signed merch from David and Alexis.