Frasier
To get fans excited about the new Frasier series, we revived Frasier Crane's iconic KACL hotline for fans to call and listen to advice from their favorite radiotherapist.
I wrote the script for this campaign, created different advice category options for callers, and sourced quotes from the old episodes that fit within each category.
Our strategy engaged old followers of the classic series for the 30th Anniversary, while ultimately priming them for the premiere of the new Frasier series. And all of this was done quickly and without access to talent, due to SAG strikes.
7K+ called the advice line in 2 weeks. The stunt received 12K+ likes and 700+ comments (all organic!).
Check out the full campaign here.
This campaign is currently up for a Shorty award!
In addition to working on this campaign, I also developed concepts and wrote copy for all of Frasier’s social channels. You can see some of those examples below!
Wrote slogans for the campaign rollout.
Fraiser Advice Line Intro
This is the intro I wrote for this campaign.
I came up with these advice category options for callers and sourced quotes from the old episodes that fit within each category.
Over 7,000+ people called the advice line and the campaign garnered over 12,000 likes and more than 700 comments.