MAKE IT UP
Conceptualized influencer Make-Up series that won the 2020 Shorty Award for YouTube Partnership. I was also the communication and logistics liaison for series talent and helped craft series props.
The objective was to create a groundbreaking new series format that would merge influencer tutorials with reality competition, without compromising the integrity and massive appeal of either genre. It aimed to deliver a modern viewing experience that fits the way young people engage with content today - on-demand across multiple platforms.
You can read more about it here: Make It Up: Shorty Awards