YELLOWJACKETS
Launched Yellowjackets Instagram & Twitter accounts with my team at Movement Strategy and brought this new Showtime show into the cultural zeitgeist. I developed, built out, pitched, and sold in the “Tiger in the Cage” social persona and voice & tone for the launch of Yellowjackets. I created pre-premiere, premiere, and finale content for the first season of the show. I wrote copy on Twitter & Instagram, utilizing the social persona. This social campaign won a bronze at the Clio Entertainment Awards.
You can read the full case study here.
Visit the site here.
Sold in idea to have the season premiere date written on the plane.
Created a twitter thread explaining the show to potential new fans.
Developed, pitched and sold in Misty’s Blood Meter, warning fans about the bloodiest moments in each episode.
Even a tamed tiger has the propensity for violence.
Oh what a tangled web we weave, Misty.
Careful, Jessica. You might not like what you find.
Hello, Sidney. I mean Taissa. @ScreamMovies
They found love in a hopeless place.
Natalie: A misfit searching for answers.
What a time to be alive. #Yellowjackets
It’s all fun and games until the fentanyl comes out.
Awards
Promax Global Excellence Award-Winners: Showtime | Yellowjackets – Best Use of Paid Social Media to Promote a Program or Series (Gold)
Clio (Bronze) - Television/Series: Social Media (Social Content Campaign)
The Drum (Winner) - Most Effective Use of Insights/Monitoring
Clio Entertainment Awards: Showtime | Yellowjackets – Television/Series: Social Media - Social Content Campaign (Bronze)
Clio Entertainment Awards: Showtime | Yellowjackets – Television/Series: Integrated Campaign - (Bronze)